Yael Rachmut
Yael leads the research and editorial program at Clikim, where she covers the operational side of paid social advertising: how Meta and TikTok ad accounts actually work, what triggers platform enforcement, what campaigns cost across industries, and how media buyers keep their infrastructure alive at scale.
Her guides draw on a vantage point most marketing writers don't have — the account-infrastructure layer Clikim operates — which means the troubleshooting steps, benchmark tables and policy breakdowns published here reflect patterns observed across live advertiser accounts, not recycled folklore.
- Meta & TikTok ad account operations — spending limits, reviews, bans and recovery
- Advertising policy and enforcement patterns across restricted verticals
- Cost benchmarks: CPM, CPC, CTR, CVR and CPA by industry (the stats hub)
- Campaign structure, creative testing and scaling economics
Editorial standards
Every guide on the Clikim blog is reviewed against the same bar: current platform policy verified at publish time, numbers sourced or marked as composites, and a strict no-hype rule — if a tactic doesn't survive contact with a real ad account, it doesn't ship. Corrections and updates are dated in place.